The people contributing the assets to the Joint Venture, or JV, will all be parties to the Joint Venture Agreement.

A “Joint Venture” is a structure where two (or more) businesses create a separate Joint Venture business to pursue a common goal. But any kind of collaboration with another company could be described as a Joint Venture.

Businesses form joint ventures for several reasons:

- To combine resources. A bigger entity may have more clout in an industry or more resources to ensure the success of a venture.

- To combine expertise. In technical businesses, one company might have expertise in one part of a venture while the second company might have expertise in another part.

- To save money. Two companies might consider a joint venture to save money on advertising, maybe at a trade show or in a trade publication

-Any asset can be put into a Joint Venture e.g. employees, intellectual property, offices, customers and suppliers and their related contracts.
- Contributions can be by outright transfer or by a lease or licence to the Joint Venture for a fixed or indefinite term. Separate documents will be required for the transfer of each asset to the Joint Venture
- The contributed assets will need to be valued and agreed with the Joint Venture partner.
- You will need to agree if all contributions of assets can be made simultaneously, if you need any regulatory approvals or consents third parties (including lessors, licensors and lenders) or how required for any transfer. If not, the availability of all or any particular asset(s) can be a condition precedent to the establishment of the Joint Venture